1. Strategy & Planning

• Social media audit (strengths, gaps, opportunities)

• Competitive analysis

• Platform selection and prioritization (Instagram, TikTok, LinkedIn, etc.)

• Monthly content calendar planning (with client-provided assets)

• Defining content themes, tone, and messaging alignment

  
  

2. Scheduling & Publishing

• Uploading and scheduling client-provided content

• Platform-specific formatting and optimization (hashtags, tagging, alt text)

• Publishing at peak engagement times

• Maintaining consistency in posting frequency and brand voice

  
  

3. Community Management

• Responding to comments and direct messages

• Engaging with followers (likes, replies, meaningful interaction)

• Monitoring for spam or harmful comments and handling appropriately

• Building community through proactive outreach (commenting on relevant posts, etc.)

  
  

4. Growth & Engagement Tactics

• Running polls, Q&As, and interactive story features

• Reposting UGC (user-generated content) with permission

• Implementing trending strategies (with client content)

• Managing highlights, story covers, and profile optimization

  
  

5. Analytics & Reporting

• Weekly or monthly performance reports

• Platform insights: reach, engagement, follower growth, etc.

• Identification of top-performing days/times and content formats

• Strategic recommendations to improve engagement and consistency