1. Performance Tracking

• Monitoring key metrics like:

  • ROAS (Return on Ad Spend)

  • CPA (Cost per Acquisition)

  • CTR (Click-Through Rate)

  • CPM (Cost per Mille)

  • Conversion Rate

  • Bounce Rate

• Tracking across multiple channels (Meta, TikTok, Google, Klaviyo, etc.)

  
  

2. Dashboard Setup & Management

• Custom dashboards built in tools like:

  • Google Looker Studio

  • Meta Ads Manager reports

  • Google Analytics 4 (GA4)

  • Klaviyo or email marketing platforms

• Live access for clients (if desired)

  
  

3. Cross-Platform Attribution

• Understanding where conversions actually come from

• Comparing performance across paid, organic, email, and referral channels

• Pixel and event tracking setup to ensure clean attribution

  
  

4. Reporting Cadence

• Weekly updates with a quick pulse check

• Monthly reports with deep insights, wins/losses, and next steps

• Custom presentations or loom videos (optional) for high-level clients

  
  

5. Insights & Optimization Recommendations

• What’s working and why

• What’s underperforming and how to fix it

• Clear, strategic action items for the next cycle

• Budget reallocation suggestions based on performance

  
  

6. Client Education (if desired)

• Explaining results in simple, digestible terms

• Making data actionable, not just technical